The Erbaviva Story
Organic skincare pioneers Robin Brown and Anna Cirronis created Erbaviva in Los Angeles’ artistic Topanga Canyon enclave in 1996. As early proponents of California’s organic food movement, Erbaviva was born from the desire to apply the same principles of sustainability, ethics and purity to the products used on their children’s delicate skin. Learn more about our organic natural skincare history.
In the early days, Erbaviva products were crafted first for individual use and later for friends and family. Today, the brand offers personal care products for pregnancy, baby and a global community of like-minded beauty seekers. Erbaviva or “living herbs” in Italian, features pure, USDA Certified Organic ingredients that have been thoughtfully derived from nature and use regenerative or biodynamic farming methods when available. The expertly balanced formulas nourish the skin, using enriching botanicals, essential oils and living herbs, to yield exceptional results.
Made in LA
And while Erbaviva has grown, the founding values of transparency, authenticity and organic integrity endure. Erbaviva is still proudly made in Los Angeles— at its own clean, green solar powered manufacturing facility. It is among a select few companies globally to achieve B Corp Certification, meeting rigorous standards of social and environmental performance, accountability and transparency.
What Makes Us Different
At the heart of Erbaviva lies a deep commitment to crafting organic products using nourishing living herbs and botanicals. We take pride in ensuring that our creations are free from harsh detergents, chemical fragrances, and unhealthy additives. Our close collaboration with trusted farmers and distillers, practicing certified organic, regenerative farming, and biodynamic methods, fosters harmony with nature, protecting soil, conserving water, and safeguarding wildlife. By sourcing the highest quality organic ingredients from all over the world, with a focus on therapeutic efficacy, we strive to bring you the very best in organic skincare.
Our simple, ethically-sourced line is derived by nature and favored by socially conscious people like you who connect with our purpose, philosophy, and authenticity.
Why go organic?
Your skin, being the body's largest living organ, plays a crucial role in protecting you from external elements. However, it's also highly porous, making it susceptible to absorbing harmful toxins and chemicals found in conventional, chemically-based cosmetics. These substances can find their way into your bloodstream and linger in your body tissues for a considerable amount of time. Astonishingly, the average woman absorbs up to four pounds of chemicals yearly from the use of non-organic cosmetics.
Babies and pregnant mothers are not exempt from this exposure. Everyday personal care products like shampoo, lotion, and sunscreen expose the average child to at least 27 harmful chemicals daily.
With Erbaviva, you can rest easy, knowing that none of these harmful chemicals will be found in our collections. Our organic skincare products are carefully crafted to harness the power of organic ingredients that nourish and revitalize your skin without any toxic additives.
Organic Vs. Natural
Erbaviva is a certified USDA Organic beauty brand, which is the highest standard of organic in the United States. USDA Organic personal care products adhere to a strict set of audited guidelines and are free of dangerous pesticides, fertilizers and toxic chemicals, including parabens, phthalates, sulfates, PEGs and other endocrine disruptors. Comparably, the term ‘natural’ is relatively undefined. Non-organic ingredients misleadingly labeled as “derived from nature” can be potentially unnatural, by containing genetically modified organisms (GMOs), artificial fertilizers, toxic pesticides and herbicides.