the erbaviva difference
Erbaviva is a premium lifestyle beauty brand where approximately 70% of products are USDA certified – the highest standard of organic. Many beauty brands claim they are “natural” but Erbaviva is USDA certified organic.
Why go organic?The skin is the body’s largest living organ. It’s highly porous, allowing for harmful toxins and chemicals used in conventional cosmetics to be absorbed into the bloodstream and remain in human tissue for a long time.
The average woman absorbs four pounds of chemicals into her body from the use of conventional cosmetics each year.
The average child is exposed through common conventional body care products, like shampoo, lotion and sunscreen, to at least 27 harmful chemicals daily.
Organic vs. Natural
Erbaviva is certified USDA Organic, the highest standard of organic in the United States. USDA Organic personal care products adhere to a strict set of government guidelines and are free of dangerous pesticides, fertilizers and toxic chemicals, including parabens, phthalates, sulfates, PEGs and other endocrine disruptors. Comparably, the term ‘natural’ is relatively undefined. Ingredients derived from nature can be potentially unnatural, like genetically modified organisms (GMOs), artificial fertilizers, toxic pesticides and herbicides.